Kaya 2.0
BRAND DEFINITION
VISUAL DIRECTION
MARKETING DESIGN
DATA VISUALIZATION
Kaya is the climber’s app. Athletes can log climbs and connect with their gym & local climbing community.
I worked with Kaya to shape an overall look and feel that felt true to their brand essence and would scale well over time. We developed a design system that would work well for in product and in their diverse marketing efforts.
Visual design work encompassed the digital product, brand marketing, and marketing materials and templates for their challenges, events, emails, and announcements.
