Kaya Climb

Kaya Climb / Brand Marketing 2.0

Kaya is a hot new athletic app devoted to indoor and outdoor climbers. They came to me with a logo and wordmark, but needed help defining a visual system.

I worked with them to shape an overall look and feel that felt true to their brand essence and would scale well over time. Visual design work encompassed the digital product, brand marketing, and marketing materials and templates for their challenges, events, emails, and announcements.

Brand Definition / Visual Direction / Marketing Design / Data Visualization

Social announcements and marketing

Selected pages from the Brand Playbook and Kit